“Knowing what the consumer wants in the future is vital. That’s what we lead with at Trendstop”

Jaana Jatyri, Founder

Our Founder

Jaana Jätyri, the founder of Trendstop, provides a unique perspective on future trends with her wealth of experience working with leading global brands.

A London based Scandinavian, Jaana began her journey at the prestigious London fashion school, Central St Martins back in the 90’s. Since then her pioneering vision on consumer buying behavior in connection to brands and the trend lifecycle has inspired her to build the Trendstop methodology into a resource for fashion & lifestyle companies worldwide.

Our Team

Our team of 150 global trend researchers visit 1,500 retail stores and events each month to keep our clients deeply informed on the newest developments to impact the market.

In addition we have a passionate team of 30 trend curators, brand experts, product specialists and consumer insight analysts in our London HQ who identify the common themes and opportunities for profit from the global research and present these on our website and through client projects.

Our Spirit

Our diverse and collaborative team is what makes us unique. Each member of the team contributes to our client deliverables through their wealth of experience in the industry. We love interacting with our awesome clients!

Future Vision

Trendstop is passionate about the environment and we are determined to have a positive impact by alleviating the strain our industry has on it. We aim to help businesses eradicate wasteful production that ultimately ends up in landfill when unwanted by the consumer. Our Trend Methodology helps businesses make smart validated decisions about production, leading to a more ethical and sustainable process.


We work with leading retailers, brands and their suppliers to help introduce better trend validation and trend translation to fulfill their commercial objectives.

What our customers say

“What makes Trendstop different from other consultants is their deep knowledge of trends, and their passion and genuine interest in helping our business.”

– Commercial Director
Leading Textile Manufacturer

“So often you are focused on searching for what everyone’s already talking about. Trendstop brings you the new items you are not yet aware of.”

– Category Director
Global Supermarket

“I adore and am very enlightened by Trendstop. I have been influenced from the first day introduced!”

– Event Manager

“Trendstop are are a breath of fresh air. They really took the time to understand our business and work with us to digest trends and build a stronger product offering.”

– Global Apparel Director
Leading Lifestyle Brand