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We’re, a leading fashion and lifestyle creative agency based in London. Our work stands out because it is fuelled by our genuine passion, directional vision and inspired focus.

We’re approachable Trend Purists who distil early consumer analysis into clear, easily translatable product & campaign direction for our clients. Have our experts on speed dial to support your creative process and make your seasonal trend vision a reality.

our mission is to inspire you to create beautiful designs that sell.

“We aim to provide clear and reliable trend direction and support your seasonal trend translation journey to create on-trend products and services that are right for your client.”

what we offer

We are a team of seasoned industry experts with a network of 150 trend spotters, headed up by Trendstop founder Jaana Jätyri’s creative vision.

We travel the world to keep our clients on the pulse. Tracking trends from their initial conception all the way to the retail floor. Our unique validation process gives you reliable forecasts which add confidence to commit to trends ahead of the competition.

Work with our experts for your personalised projects!

how we got here

Our founder Jaana Jätyri left her native Finland at the age of 19 to find a global fashion education. A few years later, having gained a First Class Honours fashion design degree from London’s prestigious Central Saint Martins College of Art & Design, she set up her first business in the Nineties; a digital design consultancy that trained fashion designers to use computers where she pioneered fashion CAD libraries for an impressive client base that included River Island and Marks & Spencer.

When clients began asking for advice on next season’s styles, Jaana decided to go one step further and use her unique vision to explore what was really influencing new fashion trends around the globe. In 2002, Trendstop was born.

“My goal was to make emerging fashion trends easy to understand and useful for anyone who wants to create attractive products,” says Jaana. “My mission became to take the stress out of discovering the right fashion and lifestyle trends for a particular target audience, creating reliable trend intelligence that all clients can feel confident in.”

watch our experts in action

Runway Trends

Trade Show Trends

Consumer Trends

So there you have it, our story in a nutshell. We can't wait to meet you. Contact us to say hello.