about

Trendstop.com is an online fashion and trend forecasting agency based in London, internationally renowned for its directional trend analysis and forecasts. Clients choose us for our expertise in accurately predicting fashion and lifestyle trends from season to season, and for our ability to help our clients easily see how trends can be translated into their own designs and creations.

trend experience over a decade

Trendstop.com was founded in 2002 by ex-Central St Martins fashion graduate Jaana Jätyri, and is respected within the global fashion scene as a provider of accurate trend analysis and forecasts. Trendstop.com has more than 150 trendspotters stationed around the globe, watching the markets and runways, interpreting new developments and analysing new looks, styles and trends. Trendstop works with retailers, global brands and manufacturers to tell them what consumers will be buying next season, translating trend concepts into commercial must-haves.


influencer approach

Trendstop.com specialize in tapping into the mindsets of influencers and early trend adopters who unlock the thinking and motivations of the wider mainstream. Our access to a well-connected network of influencers and opinion-shapers within fashion and lifestyle enables a deep understanding of trends and topics relevant to specific markets and categories. Being located in London, Trendstop is immersed in the latest trends – as they happen.


comprehensive suite of trend services

Our online memberships provide instant access to our directional, on-target fashion forecasts, and cover the complete fashion mix across womenswear, menswear and fashion aware lifestyle products. To complement Trendstop.com’s online trend forecasting service, we offer a suite of comprehensive trend services which aim to help you understand how seasonal trends can be directly implemented into your collections and help augment sales.


about the app

The TrendTracker™ App brings users professional fashion trends from around the globe daily, as well as fashion news, instant coverage from the catwalks during Fashion Weeks, runway photo and video galleries from New York, Paris, Milan and London. The free Trendstop TrendTracker app is available for Android, Apple and Blackberry Smartphones and tablets.


global reach

Our trend tools are utilized by fashion and lifestyle businesses in over 40 countries across six continents. Our client base ranges from edgy start-ups to the world’s leading brands, manufacturers and retailers including L’Oreal, Hugo Boss, Li & Fung, Landmark Group and the Arcadia Group.


meet the founder

Trendstop’s founder, Jaana Jãtyri, left her native Finland aged 19 in search of a fashion career and later graduated from London’s Central St Martins College of Art and Design.

Jaana set up a digital design consultancy which gave designers from companies like Marks & Spencer and River Island a boost on the road to becoming fully computerised.

Once they were fluent in the language of bits and bytes, they told her they wanted to know what the silhouettes will be for next season. So began her quest to find out, and Trendstop.com was launched in 2002. Jaana is available for interview.

download media kits

You can find out more about Trendstop and our Trendtracker apps by downloading our media kit.

- Trendstop.com (PDF)

work for us

trendstop.com is looking for enthusiastic individuals looking to work in a fast-growing, energetic and upbeat environment. If you are bright, creative, hard-working, love fashion and are looking for a role where your contribution counts, we’d love to hear from you.

Find out more about our current vacancies.