Jaana grew up in Finland, and moved to London when she was 19 years old to study fashion at the famous Central St. Martins College, where she gained a First Class Honours degree. Jaana’s first business was a design consultancy to make it easier for designers to get computerised back in the late 90's. Her business pioneered fashion CAD libraries for an impressive client base that included Marks & Spencer and River Island. The clients began asking for design ideas for next season based on runway looks, and in 2002 Trendstop was launched as a dedicated trend forecasting service.
We are an approachable team of seasoned industry experts with a network of 150 trend researchers, and 30 senior analysts at our London HQ.
Our unique validation methodology gives you reliable forecasts which add confidence to commit to trends ahead of the competition.
We aim is to provide our clients with the right trend direction and execution for creating best-selling products.
Who We Work With
We work with leading retailers, brands and their suppliers to help introduce better trend validation and trend translation to fulfil their commercial objectives.
Click the links below for an introduction to each of our services.