IN A NEW LIGHT
Image: Junji Hata
WELCOME TO OUR MENSWEAR
When it comes to setting the mood and attitude of a season, colour is essential. We’ve found that on-trend colour is directly linked to consumer moods and aspirations, so getting your shades right can mean a big increase in your sales. At Trendstop, our inspirational colour forecasts provide a reliable, forward-thinking gauge of seasonal colour direction unlike any other.
Image: Facundo Pires
TIMELY COLOUR INTELLIGENCE
Today, creating the right color palette is more important to a product’s success than ever before. As clients become more trend-conscious, they naturally want the products they buy to be colored in the latest fashion shades. Our directional color analysis comes complete with back-up references to mark their ongoing evolution in the market, meaning you get both accurate confirmation of our trends and the confidence to apply these colors to your products or presentations.
Image: 5.5 Designstudio
YOUR COMPLETE TREND COMPENDUM
Be inspired by the world of colour with our expert forecasts, helping you choose the best and most exciting shades for on-trend design. We cover everything from seasonal must-haves to colour usage in relation to other shades and consumer reasoning as to why these shades are set to be on-trend. Not only that – we even recommend the best ways to use colour, along with how to translate shades into commercial best-sellers.
Image: Nilufar Leather Collection Design by Maarten De Ceulaer
TREND RESEARCH DESIGNED TO GIVE YOU AN EDGE
To pinpoint exactly which influential shades are entering and exiting the market place each season, we analyse over one million items of color and market data to inform our well-rounded reports. Our global team of colour experts collects information across fabric mills, color symposiums, Premiere Vision, Milan Furniture Far and a host of other directional tradeshows, along with runway collections, street style and the work of conceptual artists and designers. The result? A unique, complete trend color overview.
WHERE ON-TREND COLOUR IS NEEDED, WE’VE GOT IT COVERED
Discover a fresh spectrum of key shades and colour combinations right at your fingertips with our reliable forecasts, whatever the application. Our palettes can be used to inspire a wide range of products, from apparel, footwear and accessories to consumer electronics, interiors, stationery and automotive design. When you apply our shades to packaging, promotions, merchandise and styling, you can be assured that your campaigns, P.O.S. items and presentations truly capture the essence of on-trend colour.
Image: Laurenceairline Fall/Winter 2014-15
PROFESSIONAL GUIDANCE FOR BEST-SELLING USES OF COLOUR
Our clearly mapped out reports make it easy to follow the trend color lifecycle and translate to your signature style and target customer. Our expert colorists provide recommendations for recommended consumer product application, including which shades are right for accessories, which ones will sell as knits or on leather, or how to successfully combine seasonal shades for maximum impact as prints or patterns.
SEASONAL COLOUR MOODS TO STIMULATE & INSPIRE
Not only does Trendstop colour give you full evidence-based confirmation of the season’s most inspiring trends – it also provides creative inspiration on how colour will be unfolding 18-24 months before they hit retail collections. Discover the key atmospheric moods for colour each season with our visually stimulating layouts and images, conceptual product shots and directional key words. These combine to create beautiful colourscapes, instantly communicating the ideas behind our consumer-validated forecasts.
ONGOING TREND VALIDATION GIVES YOU PLENTY OF TIME TO REACT
Our continuous trend lifecycle tracking and validation demonstrates that our color trends are right on track. We follow trends from their earliest manifestation through to the retail floor. We show how directional designers and influential artists have influenced the forecasted shades, and how new and emerging looks develop from street culture, art and conceptual design into commercial application and retail.
Image: Anna Murray & Grace Winteringham from Patternity
INSPIRATIONAL COLOR TREND BOOK 18 MONTHS AHEAD OF SEASON
Our trend experts identify both core trend colours and attention-grabbing accent shades to provide you with a complete overview. Immerse yourself in colour with our seasonal online bible, which comes full of practical guidance for creating strong palettes and on-trend colour application. Covering everything from fashion to base shades, along with accents and metallics, our must-have forecast gives you plenty of time to plan your colours ahead.
PALETTES IN PARTNERSHIP WITH PANTONE
Pantone® Inc is the world’s leading colour authority – so we are proud to say that our inspirational trend palettes are fully coordinated with the Pantone® Fashion + Home system. From individual shades to capsule palettes and the most attractive colour combinations, each comes complete with its own Pantone® reference. Use our time-saving colour tools to wow clients in presentations, or effortlessly communicate new shades to partners and suppliers.
Image: Arik Levy for Lasvit
ONLINE TREND REPORTS
Our trend intelligence can be purchased as single online reports on selected seasonal topics such as color, print, trade shows, catwalks, denim & more, as curated by our global fashion & lifestyle editors.FIND OUT MORE
Get access to our latest trend analysis, forecasts, galleries, and seasonal key items in a format that suits you. Choose from our three membership levels.FIND OUT MORE
Click the menu icon at the top of the page to view our other Trend Areas