Trendstop Limited (“Trendstop” or “we”) provides fashion trend analysis and forecasting services at our website at www.trendstop.com

In order to provide you with these services, we need to collect and use personal information about you. This privacy policy explains what personal information we may collect, how we may use it and what we do to ensure that it is kept secure.

 By submitting your personal information to us, you consent to us collecting and using this information in accordance with the terms set out in this privacy policy. You should not use our services if you object to your personal information being used as described in this privacy policy.

Please take the time to read our privacy policy and if you have any questions on it then get in touch with us at info@trendstop.com

What types of personal information do we collect about you and for what purposes?

We may collect the following personal information about you:

• your country of residence, name, company name (if applicable), billing address and contact details (including your telephone number and email address);
• billing information such as card type, cardholder's name, card number and card validation code (a three or four-digit number printed on the front or back of most payment cards.) Please note that we do not store the card validation code;
• details of your subscription or trial package including your product selections;
• any other information we need to collect to verify your identity or when we deal with your requests and enquiries, such as security questions and answers;
• any information provided by you which we require to maintain our accounts and records and for other proper administrative purposes;
• any information we require to protect us against unauthorised access to, or use of, our services; and
• any other information provided by you and required for performing our obligations under any agreement entered into between you and us.

 

We collect this information for the following purposes:

• to allow us to operate and administer our website and provide our services to you;
• to enable us to process your subscription payment including updating you about the progress of your payment;
• for marketing and promotional purposes (such as carrying out customer research, surveys, special offers and promotions.) We will carry out any marketing and promotional activities in accordance with applicable laws. In particular you will be able to choose not to receive, or to cease to receive, any marketing and promotional material if you inform us in writing of this. Please note, however, that if you inform us of this then we will no longer be able to keep you informed of any exciting new services, products or special offers that may be of interest to you; and
• to improve the quality of our services by tracking activity on our website. Please note that may automatically capture or store personal data from visitors to the website including the user's Internet Protocol (IP) address, the session information such as the duration of the visit to the website, the nature of the operating system and browser used and the user's browsing activities including the time spent on the website and the pages visited.

Cookies

Cookies (small information files sent to your browser which may then be stored on your computer) and similar devices may be used by us to provide you with information from our website. Cookies may also allow us to improve our services so that we can give you a more personalised experience when visiting our website. You do not have to accept cookies and you can set up your browser to notify you when you receive cookies- this will give you the opportunity to decide whether or not to accept the cookies. If you choose to disable cookies you may not be able to access certain features of our website.

Do we share your personal information with third parties?

We may share your personal information with our associated companies within the Trendstop group.

We may disclose the information we collect to companies that perform services on our behalf such as our banking services and card processing providers.

We may from time to time share information with carefully selected third parties that are our business partners. If we do so, we require that these third parties agree to process your personal information in compliance with this privacy policy and in accordance with any other appropriate measures such as confidentiality, non-disclosure and security.

We may disclose your information to law enforcement bodies or where required to do so by law.

Except as provided above, we do not share your personal information with any other third parties and will not sell or hire your personal information to third parties.

What are we doing to keep your personal information secure?

We ensure that all personal information that you supply is held by us securely in accordance with applicable data protection legislation.

All your personal information in our control resides on secure servers which are located in strictly controlled facilities and we restrict access to your personal information to certain users using a user identity and password scheme on a strict need to know basis.

We also regularly monitor and test our security systems and processes.

Send to a Friend

If you provide us with your friend's contact details via our "send to a friend" feature confirming first that you have received your friend's consent before providing his or her contact details to us, we may use your friend's contact details for all the purposes set out in this privacy policy. We therefore recommend that your friend reads this privacy policy when he or she first browses our website. You should not send your friend's contact details if he or she is under 16 years' old.

Data transfers

Providing you with our services may involve us transferring your personal information to countries outside of the European Economic Area whose data protection laws may not provide the same level of protection as those in the United Kingdom. If we do so, we will ensure that your data is treated with the same level of protection as if we were dealing with it.

Changes to this privacy policy

This privacy policy is reviewed and updated from time to time. We reserve the right to change this privacy policy at any time in accordance with applicable data protection laws. For this reason, we encourage our users to check and review regularly our privacy policy to see our current policy.

Who we are and contacting us

Trendstop Limited is a company registered under the laws of England and Wales with registration number 04412983 which has its principal place of business at 28-39 The Quadrant, 135 Salusbury Road, London NW6 6RJ, United Kingdom.

If you have any questions or enquiries in relation to this privacy policy or what personal information we hold, please write to us at info@trendstop.com or to the Data Protection Officer at the above address.

 

Last updated: June 2007