Blog
Trendstop Men’s Milan Fashion Week Overview
Embracing positivity and looking to the future underscored the Milan Men’s Fashion Week with collections that channeled a fresh, summer-ready sensibility. Colour was key in creating an air of optimism as designers broadened the menswear palette with zesty pastels, yet...
Buying Guide S/S 22: Fashion’s Search for Meaning
After months of lockdown, shopping habits have changed. This break in consumer behavior has shed new light on how we consume fashion. Sustainability in “the new normal” is critical as we reach out for slower fashion with more meaning. Theme: Artisanal Nomad Artisanal...
Menswear Resort 2022 Trends
The men’s Resort 2022 collections homed in on a world beyond lockdown. Global inspirations, a rediscovery of one’s cultural heritage and collaborations that straddled continents, even when international travel is still difficult, illustrated the world-inclusive...
Inspired Design: Preparing for the future of fashion design
As fashion processes begin to slow and fast fashion becomes less and less desirable to consumers; the path to more considered design becomes ever clearer. More time spent honing original designs and carefully planning a range will eventually prove more meaningful,...
Highlights: LFW Spring/Summer 2022
London Fashion Week Spring Summer 2022 took a unisex approach, showcasing gender-neutral, men’s and womenswear collections, livestreamed via its digital platform. Among the established names presenting their works through video, lookbooks and runway events – the...
Retail Reinvented: 2021 Innovations
With the closure of physical stores during the pandemic, retail has had to adapt as online platforms became the only option. Creating unique in-store experiences centered around new consumer values is an essential part of the retail scene’s survival strategy. Savvy...
Join our Brand Network and Reach your Target Audience
Now more than ever, brands need to know their campaigns are reaching the right audience. But, how do brands create authentic messaging for their campaigns? By using influencers that speak the language of their consumers. At Trendstop we’re now giving brands the...
Trend Validation: Eco-colours meet brand storytelling
Eco-focused Colour Direction With consumers now seeking eco-friendly shades, our forecasted colours for SS21/22 have evolved into the market as exciting and wearable offerings. The eco-focused colours, translate as elevated basics; adding renewed interest to t-shirts...
Macro Theme FW21/22: Integrated Globalism
Though separation may have occurred in the physical world, designers and makers are seeking to reconnect us with our global community through collaborative endeavors and the promotion of a more inclusive culture. Echoing consumer’s renewed sense of community and...