Blog
Compare Gen Z and Millennial marketing strategies for sunglasses
As Poppy Lissiman is one of the most covetable brands for sunglasses on Instagram, our senior trend experts put together a quick checklist for targeting trend-savvy consumers for sunglasses. If you'd like to discover how you can help elevate your brand and grow sales...
Trendstop Presents Sneaker Drops – June 2022
This month there are new releases from Nike collaborating with contemporary artist Tom Sachs on his Nikecraft model. Following on from the Air Max release, Nike is once again teaming up with Travis Scott on a new Jordan 1 low. Sanrio gets into the mix with a Hello...
Sneakers in the Metaverse – The Rise of NFTs
Sneakers in the Metaverse. The Rise of NFTs in the Kick Game. NFTs are exploding in the sneaker market. Nike recently acquired RTFKT. Adidas is collaborating with Bored Ape Yacht Club. StockX is allowing buyers to purchase an NFT of a sneaker which can be exchanged...
Trendstop Presents Sneaker Drops – April 2022 Update
Check out the latest news on April Sneaker drops from the Trendstop Sneaker team. There is no stopping the Nike Dunk right now. With kicks hitting secondary markets such as StockX with largely inflated retail prices they are the sneakers to be seen in. Upcoming...
Changing 2020s Consumer Mindsets: What fashion designers need to know
Lockdown forced us all to slow down and reassess. So it’s hardly surprising that consumers are thinking more consciously about what they buy – especially the social and environmental impact. And we’re now heading even faster towards the end of the fast fashion era....
Pantone® Colour of the Year 2022: Our Top Predictions
From textile and apparel to fashion and beauty, Pantone® is recognised by designers across multiple industries as an authority on colour. So it’s no surprise that many eagerly await the announcement of their Colour of the Year. Read on as we reveal which shades our...
Trendstop Men’s Milan Fashion Week Overview
Embracing positivity and looking to the future underscored the Milan Men’s Fashion Week with collections that channeled a fresh, summer-ready sensibility. Colour was key in creating an air of optimism as designers broadened the menswear palette with zesty pastels, yet...
Buying Guide S/S 22: Fashion’s Search for Meaning
After months of lockdown, shopping habits have changed. This break in consumer behavior has shed new light on how we consume fashion. Sustainability in “the new normal” is critical as we reach out for slower fashion with more meaning. Theme: Artisanal Nomad Artisanal...
Menswear Resort 2022 Trends
The men’s Resort 2022 collections homed in on a world beyond lockdown. Global inspirations, a rediscovery of one’s cultural heritage and collaborations that straddled continents, even when international travel is still difficult, illustrated the world-inclusive...
