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SS18 Key Print Trends

Trendstop gives blog readers a first look at three essential print directions that will be inspiring the market for Spring/Summer 2018 and beyond.

Trendstop’s print specialists bring you the key looks impacting on SS18, helping to ensure that collections have the optimum expert analysis to inform decision making. These influential surface pattern and print trends are identified at their emergence before being curated by our team into inspirational seasonal reports that evaluate each individual trend’s commercial value as well as its longevity over the coming seasons.

This week, blog readers get an exclusive insight into three of the most important seasonal print directions, as featured in our SS18 Contemporary and Junior Print Forecasts. Another Tribe illustrates the evolution of ethnic prints in a more sophisticated direction, lending a graphic elegance to womenswear. Classic nautical and floral themes are reinvigorated through vibrant colours, playful illustrations and unexpected surface treatments that engage with a youthful consumer.

Nautical Expressions

Nautical inspirations continue strongly for spring/summer 2018 across all age groups. Seascape prints and nautical illustrations have a modern graphic appeal that works especially well for the junior market. Shades of blue from drenched ink to cerulean sky, work in harmony to enhance the escapist mood.

SS18 Key Print Trends

Images courtesy of Trendstop, left to right: Sportmax, Mother of Pearl, Milly, all Spring/Summer 2017. 

Another Tribe

Graphic tribal looks continue to evolve into the SS18 season. Slim linear designs and simple two-tone geometrics make a statement in a stark palette of black and white. Considered placement prints have a minimalist aesthetic while all-over prints create optical illusions that play with the eye.

SS18 Key Print Trends

Images courtesy of Trendstop, left to right: Issey Miyake, Ralph Lauren, Tome, all Spring/Summer 2017.  

Water Bleed Florals

Floral motifs appear gently dissolved and diluted as watercolour-esque finishes lend bold blooms an abstracted effect. Tropical hues pop against bright white backdrops for a youthful appeal with a new softness coming through in colour-bleed edges and blotchy watermarked surfaces.

SS18 Key Print Trends

Images courtesy of Trendstop, left to right: Daizy Shely, Lemaire, MSGM, all Spring/Summer 2017.