I SAW IT FIRST I SAW IT FIRST is an online store that offers consumers a fresh shopping experience, offering the latest trends for the season at high-street prices, making the shopping platform affordable for everyone. The Brand I SAW IT FIRST launched back in 2011, filling an identified gap within the market in UAW, offering a quick and easy way to shop the latest trends at just a click of a button. The brand rapidly became a ‘go-to’ brand for many looking for those latest trends at a lower price point. I SAW IT FIRST has since expanded into the UK market this year, opening a UK based office and warehouse. This expansion has given the brand a stronger global dominance within the online retail spectre. The Product I SAW IT FIRST offers these fresh and trend-led styles before many high street stores, which makes sure that their consumer is a step ahead when it comes to the latest styles. Products are sourced directly from the fashion capitals of the world such as London, Paris and Milan, ensuring that the pieces selected are the latest and most coveted therefore giving their consumers entire confidence that they will be wearing the latest trends ahead of everyone else. The pieces are carefully curated ensuring that the selected pieces allow a great selection of choice for their customers, offering something for everyone. Social media plays a bit part in the brands reasons for fast paced and instant reaction to emerging trends. As the turnaround within social media is so quick, brands are compelled to keep up with these influential directions that develop within social media platforms such as Instagram. I SAW IT FIRST ensures that these trend-led products are released at the right time, which is beneficial for both brand and consumer. To shop their latest pieces for SS17 visit their website here.