Pantone® Color of the Year 2018 ConversationPantone® has published their Pantone® Color of the Year 2018, and it is Ultra Violet Pantone® Fashion+Home 18-3838 TCX. Pantone’s philosophy behind the Pantone® Color of the Year 2018 Ultra Violet: It is “A dramatically provocative and thoughtful purple shade… Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future. Complex and contemplative, Ultra Violet, like the vast and limitless night sky, suggests the mysteries of the cosmos, lighting the way to what is yet to come. Enigmatic purples have also long been symbolic of counterculture, unconventionality, artistic brilliance, and spiritual reflection. Ultra Violet symbolizes experimentation and nonconformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.” Laurie Pressman, Vice President of the Pantone Color Institute comments, “Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” We would love to hear your thoughts on this more esoteric direction for Pantone Pantone® Color of the Year. Should the Pantone® Color of the Year relate to fashion trends? Can esoteric meaning, consumer demand and a fashion aesthetic go together? Will following Pantone® Color of the Year convince the consumer? Are you planning to apply Pantone® Color of the Year in your company? How do you feel about Ultra Violet versus our 2018 color forecast below? Below is our forecast for Color of the Year, based on our consumer driven colour forecasts for 2018. Choose your favourite and join the conversation below. Pantone® Color of the Year 2018 PredictionPantone® Color of the Year 2018 is upon us next month. While we are waiting for the colour authorities at Pantone® to reveal the anticipated new Pantone® Colour of the Year, the Trendstop team decided to do a fun survey among our Colour Trend Forecasters on which of the Pantone® colors from our 2018 forecasts should be picked for the Colour of the Year and why. About Pantone®Pantone® is the world-renowned authority on color, providing accurate communication of color across a variety of industries. Pantone® is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer through the Pantone® matching system. About the 2018 Color ForecastsAt Trendstop we are experts at colour forecasting and provide Pantone® color references for every seasonal colour forecast, including Pantone® Fashion, Home + Interiors for paper and cotton and CMYK Coated Paper for non-textile products. Our latest forecast is Fall/Winter 2019-20 complete colour prediction and key color trends for women, men, kids, home and lifestyle. We are also working on early shades for Spring/Summer 2020. Here are our key colour trend contenders what we think should be considered for Pantone® Color of the Year 2018Post your thoughts in the comments and let us know which is your favourite below!1. Black NavyTrendstop Colour Forecast for Fall 2018. Pantone® Fashion + Home 19-3815 TCX Evening BlueBlack Navy would suit Pantone® Color of the Year because things feel dark in the world, but there is a glimmer of hope, and a softness behind it. The news focuses on negative things, but there is a lot of kindness and everyday heroes in our communities. Black Navy is a colour for an era trying to cover up, but the blue of hopes and dreams peeks through the darkness, hailing transparency and visibility. 2. BeetrootTrendstop Colour Forecast for Fall 2018. Pantone® Fashion + Home 19-2030 TCX Beet RedBeetroot would suit Pantone® Color of the Year because it’s a colour of cooking and gardening but in a very style-aware way. We are no longer the housekeepers and gardeners our mothers and grandmothers were. Today there is an urban edge to these homely activities – yet the earth and the hearth still resonate within us as we try to make our way through and raise our families amidst chaos of the modern world. 3. White PuttyTrendstop Colour Forecast for Fall 2018. Pantone® Fashion + Home 11-0603 TCX Pastel ParchmentWhite Putty would suit Pantone® Color of the Year because its ultra soft and warming aesthetic encourages a sense of calm and nurturing in our hectic lives. White symbolises purity and wholeness to cleanse the mind and rid us of unnecessary clutter. White Putty’s subtle tint of pink offers a gentle introduction to new beginnings; a new dawn that brings equilibrium and clarity. 4. Crimson Rust and Plasma RedTrendstop Colour Forecast for Fall 2018. Pantone® Fashion + Home Crimson Rust: 19-1557 TCX Chilli Pepper; Pantone® Fashion + Home Plasma Red: 17-1563 Cherry TomatoCrimson Rust and Plasma Red would suit Pantone® Color of the Year because red is the most dynamic, passionate and powerful colour on the wheel. In times of political, economic and climatic upheaval, fiery red tones give us energy and strength as well as motivation and positivity. As the universal colour of love, red stimulates our desire for togetherness and promotes unity. 5. Sunglow YellowTrendstop Colour Forecast for Summer 2018. Pantone® Fashion + Home 13-0859 TCX Lemon ChromeSunglow Yellow would suit Pantone® Color of the Year because in many cultures yellow traditionally represents hope, honour and joyfulness. Studies show that yellow increases our ability to concentrate and pay attention – perhaps one reason that yellow has featured in many recent campaigns. In spiritualism yellow gemstones are said to increase positive energy and offer relief from negativity, anxiety, mental and bodily tiredness. In today’s climate of socioeconomic upset, environmental upheaval and political instability, yellow is uplifting and will really resonate with people. 6. Cool Concrete GreyTrendstop Colour Forecast for Summer 2018. Pantone® Fashion + Home 16-3850 TCX Silver SconceCool Concrete Grey would suit Pantone® Color of the Year because there has been a huge focus on gender-neutrality in the past year and this shade offers a composed and calming presence, free of gender connotations. Its cool, industrial tone is quiet and reserved whilst adopting many different guises, from the futuristic to the functional. So there you have it – Trendstop colour forecasting team’s proposals for Pantone® Colour of The Year 2018, while we are awaiting the real deal.Post your comments to let us know what you think & which is your favourite!If you would like to join our Colour Trend mailing list to receive more of our color insights, click here. In the near future you will learn:Why predicting seasonal color trends is more difficult than before;How you can get seasonal colors right;How to build a successful color palette;How to inject trend color interest with confidence for your brand.Let us know your thoughts below!