Have you ever wondered how brands identify and apply seasonal fashion trends? Or how many brands seem to be selling practically the same trends? In this post, we’ll introduce how we, as a leading trend agency, forecast fashion, and consumer trends. Read on to discover...
At the close of last year, discussion of sustainability in fashion revolved around the circular economy, sustainable sourcing at scale, and a better integration of sustainable values into brand DNA. As progress was spoken of in terms of decades rather than years,...
Tracking the Colour Timeline from Colour Forecast to Retail At Trendstop, our colour forecasting experts offer seasonal analysis of the essential hues for women, men, home and lifestyle. This includes dedicated reports for Neutrals & Foundation Colours,...
Covid-19 has brought many outmoded corners of the fashion industry into sharp relief, not least amongst them the modern-day trade show. With travel out of the question for some time, trade shows relying on physical attendance alone have found their shortcomings writ...
Pantone’s Colour of the Year, Classic Blue, bringing “a sense of peace and tranquility to the human spirit, offering refuge,” has a prophetic resonance for a world in the grips of a pandemic. It has not been a colour that we collectively turned towards however. As...
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