At the close of last year, discussion of sustainability in fashion revolved around the circular economy, sustainable sourcing at scale, and a better integration of sustainable values into brand DNA. As progress…
Fall/Winter 2020-21: Spotlight on Seasonal Colour Trends
Tracking the Colour Timeline from Colour Forecast to Retail At Trendstop, our colour forecasting experts offer seasonal analysis of the essential hues for women, men, home and lifestyle. This includes dedicated…
Death of the Modern Trade Show?
Covid-19 has brought many outmoded corners of the fashion industry into sharp relief, not least amongst them the modern-day trade show. With travel out of the question for some time, trade shows…
A Post-Pandemic View on Colour
Pantone’s Colour of the Year, Classic Blue, bringing “a sense of peace and tranquility to the human spirit, offering refuge,” has a prophetic resonance for a world in the grips of a…
Brand values post coronavirus: The importance of meaning
Business leaders are watching the initial results from store openings very closely. Once the excitement subsides – if it can even be fully ignited – how will consumers choose to spend their…
A note from Trendstop’s founder: Why Rewiring Fashion has my support
Last week, I added my signature and support to Rewiring Fashion – a long-overdue manifesto from the creative powerhouses of our industry, facilitated by The Business of Fashion. A call…
Post-Coronavirus Insights: Unprofitable Collections
In a series of live online sessions over the past two months, we have been sharing insights on the post-coronavirus consumer; what market changes we’re expecting, how product demands are evolving before…
Less but better: the fall of hope retail
The Post-Coronavirus Consumer Online Session Tuesday May 19th, 10.00am EST / 3.00pm BST / 4.00pm CET How fashion & lifestyle brands will survive and thrive in the post-coronavirus climate Book your place…
The Post-Coronavirus Consumer: Online Workshop
The Post-Coronavirus Consumer Online Workshop Tuesday April 21st, 10.00am EST / 2.00pm GMT / 3.00pm BST How fashion & lifestyle brands will survive and thrive in the post-coronavirus climate Book your place…
Pre Fall 2020 Themes Directions
Trendstop gives blog readers a first look at the key womenswear directions emerging from the 2020 Pre Fall season. Trendstop’s catwalk experts bring you the essential directions from the SS20 Pre Fall…