A collective demand for environmentally conscious manufacturing alongside a broader consumer shift towards genderless dressing will determine the use of denim in coming seasons. Our SS22 Deadstock Denim forecast sees a call…
Fashion Trends
The Evolution of Colour: Soft Jade
The significance of colour in the design process cannot be understated—approximately 88% of people will dismiss a style if the colour isn’t to their liking, according to Kissmetrics. There’s bountiful evidence that…
Fashion Trend Forecasting: How to Predict Future Fashion
Have you ever wondered how brands identify and apply seasonal fashion trends? Or how many brands seem to be selling practically the same trends? In this post, we’ll introduce how we, as…
The Rise of the Eco-Advocate
At the close of last year, discussion of sustainability in fashion revolved around the circular economy, sustainable sourcing at scale, and a better integration of sustainable values into brand DNA. As progress…
Fall/Winter 2020-21: Spotlight on Seasonal Colour Trends
Tracking the Colour Timeline from Colour Forecast to Retail At Trendstop, our colour forecasting experts offer seasonal analysis of the essential hues for women, men, home and lifestyle. This includes dedicated…
Kantamanto: Africa’s outlet for Western excess
Luxury London boutique, Browns, has partnered with Collina Strada to create a capsule collection using deadstock from Ghana’s Kantamanto, the world’s largest second-hand clothing market. The collection aims to highlight the grotesque…
Death of the Modern Trade Show?
Covid-19 has brought many outmoded corners of the fashion industry into sharp relief, not least amongst them the modern-day trade show. With travel out of the question for some time, trade shows…
Brand values post coronavirus: The importance of meaning
Business leaders are watching the initial results from store openings very closely. Once the excitement subsides – if it can even be fully ignited – how will consumers choose to spend their…
A note from Trendstop’s founder: Why Rewiring Fashion has my support
Last week, I added my signature and support to Rewiring Fashion – a long-overdue manifesto from the creative powerhouses of our industry, facilitated by The Business of Fashion. A call…
Post-Coronavirus Insights: Unprofitable Collections
In a series of live online sessions over the past two months, we have been sharing insights on the post-coronavirus consumer; what market changes we’re expecting, how product demands are evolving before…