Blog
Highlights: LFW Spring/Summer 2022
London Fashion Week Spring Summer 2022 took a unisex approach, showcasing gender-neutral, men’s and womenswear collections, livestreamed via its digital platform. Among the established names presenting their works through video, lookbooks and runway events – the...
Retail Reinvented: 2021 Innovations
With the closure of physical stores during the pandemic, retail has had to adapt as online platforms became the only option. Creating unique in-store experiences centered around new consumer values is an essential part of the retail scene’s survival strategy. Savvy...
Join our Brand Network and Reach your Target Audience
Now more than ever, brands need to know their campaigns are reaching the right audience. But, how do brands create authentic messaging for their campaigns? By using influencers that speak the language of their consumers. At Trendstop we’re now giving brands the...
Trend Validation: Eco-colours meet brand storytelling
Eco-focused Colour Direction With consumers now seeking eco-friendly shades, our forecasted colours for SS21/22 have evolved into the market as exciting and wearable offerings. The eco-focused colours, translate as elevated basics; adding renewed interest to t-shirts...
Macro Theme FW21/22: Integrated Globalism
Though separation may have occurred in the physical world, designers and makers are seeking to reconnect us with our global community through collaborative endeavors and the promotion of a more inclusive culture. Echoing consumer’s renewed sense of community and...
Vintage Revival: Macro Theme FW21/22
Here at Trendstop we identify early mainstream macro themes. A key one for Fall Winter 2022, being Uber Refined Vintage. Vintage revival trends continue to evolve as traditional colour palettes, print ideas and shapes are reinterpreted through a modern lens. As...
Timeless luxury: Accessories worth investing in
With consumer mindsets changing, we're already seeing shifts in fashion and retail. And beyond this, there has been a slowing down of fashion systems and production processes. The new consumer holds a renewed appreciation for the handmade and artisan. With an inherent...
Into the Light: Apparel sets the mood for brighter future
Inspiration comes from the world around us. But fashion is often the first to reflect a change in mindset. And as we slowly emerge from the darkest period of the pandemic to (hopefully) the end in sight – fashion is showing us the light. This can be seen in the...
Transeasonal Redefined: The New Spring Summer Shades
Forgoing traditional pastel shades and palettes, the new transeasonal colours come with a new set of intentions. As we look to brighter days ahead, we see colour not only act as a mood-lifter but a signifier of shifts in culture and society. We take a closer look at...
