Blog
Join our Exclusive Influencer Network
Are you an influencer looking to connect with the brands you love? Want to get paid to represent our major fashion and lifestyle brand partners? Join Trendstop's exclusive community of influencers and work with our portfolio of leading brands offering paid...
In With The Old: The Future Of Denim
A collective demand for environmentally conscious manufacturing alongside a broader consumer shift towards genderless dressing will determine the use of denim in coming seasons. Our SS22 Deadstock Denim forecast sees a call for brands to creatively repurpose materials...
The Evolution of Colour: Soft Jade
The significance of colour in the design process cannot be understated—approximately 88% of people will dismiss a style if the colour isn’t to their liking, according to Kissmetrics. There’s bountiful evidence that colour drives consumer decisions, and should be...
Fashion Trend Forecasting: How to Predict Future Fashion
Have you ever wondered how brands identify and apply seasonal fashion trends? Or how many brands seem to be selling practically the same trends? In this post, we’ll introduce how we, as a leading trend agency, forecast fashion, and consumer trends. Read on to discover...
The Rise of the Eco-Advocate
At the close of last year, discussion of sustainability in fashion revolved around the circular economy, sustainable sourcing at scale, and a better integration of sustainable values into brand DNA. As progress was spoken of in terms of decades rather than years,...
Fall/Winter 2020-21: Spotlight on Seasonal Colour Trends
Tracking the Colour Timeline from Colour Forecast to Retail At Trendstop, our colour forecasting experts offer seasonal analysis of the essential hues for women, men, home and lifestyle. This includes dedicated reports for Neutrals & Foundation Colours,...
Kantamanto: Africa’s outlet for Western excess
Luxury London boutique, Browns, has partnered with Collina Strada to create a capsule collection using deadstock from Ghana’s Kantamanto, the world’s largest second-hand clothing market. The collection aims to highlight the grotesque levels of waste generated by the...
Death of the Modern Trade Show?
Covid-19 has brought many outmoded corners of the fashion industry into sharp relief, not least amongst them the modern-day trade show. With travel out of the question for some time, trade shows relying on physical attendance alone have found their shortcomings writ...
A Post-Pandemic View on Colour
Pantone’s Colour of the Year, Classic Blue, bringing “a sense of peace and tranquility to the human spirit, offering refuge,” has a prophetic resonance for a world in the grips of a pandemic. It has not been a colour that we collectively turned towards however. As...
