As Poppy Lissiman is one of the most covetable brands for sunglasses on Instagram, our senior trend experts put together a quick checklist for targeting trend-savvy consumers for sunglasses.

If you’d like to discover how you can help elevate your brand and grow sales and engagement in a targeted way, book a complimentary discovery session.

Marketing strategies for sunglasses targeting Gen Z and Millennials may differ due to their unique preferences and behaviors:

1. Social Media Platforms

  • Gen Z: Focus on platforms like TikTok, Instagram, and Snapchat for short, engaging video content and influencer collaborations
  • Millennials: Utilize Facebook and Instagram for visual ads, as well as YouTube for in-depth product reviews and tutorials

2. Sustainability

  • Gen Z: Emphasize eco-friendly materials and manufacturing processes to align with their environmental concerns
  • Millennials: Highlight sustainability efforts but also emphasize quality and style

3. Brand Values

  • Gen Z: Showcase a brand’s commitment to social causes and inclusivity
  • Millennials: Highlight the brand’s heritage and authenticity

4. Influencer Marketing

  • Gen Z: Partner with micro-influencers who have niche followings and appear relatable
  • Millennials: Collaborate with established influencers or celebrities to create trust and brand recognition

5.  User-Generated Content

  • Gen Z: Encourage user-generated content, such as challenges or hashtags, to engage this generation
  • Millennials: Encourage reviews and testimonials on websites and social media

6. Product Customization

  • Gen Z: Offer customization options to cater to their desire for individuality
  • Millennials: Focus on providing a variety of styles to suit different preferences

7. Price Points

  • Gen Z: Offer budget-friendly options and promotions to appeal to cost-conscious consumers
  • Millennials: Can target mid-range to premium price points for those willing to invest in quality

8. AR Try-On

  • Gen Z: Implement augmented reality try-on experiences for online shopping
  • Millennials: Provide detailed sizing information and virtual styling tips

9. Mobile Shopping

Both generations prefer mobile-friendly websites and apps for seamless shopping experiences

10. Storytelling

  • Gen Z: Craft stories that resonate with their values and aspirations
  • Millennials: Highlight the journey and evolution of the brand over the years

Schedule a Trendstop Discovery Session to learn how to target the right products and communications for your specific market and target audience to grow sales and engagement.