1. What first inspired you to found Trendstop?

Digital was just starting when I graduated and I fell in love with the idea of combining fashion with the cleanness of digital. I wouldn’t have been able to express it then, but for me it is amazing to be able to influence and help create good design in the world at such a global level.

2. What inspires you most?

Life. Being open and connected facilitates the greatest inspiration.

3. What’s the best thing about running a company like Trendstop?

It’s an exciting creative experience to create something from nothing and to see that creation grow; and to work with such a fantastic team of creative people and with our amazing range of clients.

4. What’s the best part of your day?

It’s when you experience a great idea. It’s exciting to witness those moments when creative inspiration hits, particularly with a team of people.

5. Who would you like to collaborate with?

I would have loved to collaborate with Alexander McQueen or Steve Jobs, both true visionaries. It would have been interesting to collaborate on something that is not just fashion, on a project like creating the world’s most amazing fashion shopping concept in a city like Shanghai with McQueen, or in creating the ultimate personal holographic device with Jobs.

6. What’s your favourite store?

At the moment it’s Opening Ceremony in Howard Street in New York and 10 Corso Como in Milan.

7. Who’s your favourite designer?

Currently it would be the trinity of Celine, Kenzo and Cos. I love great pieces; Toga Pulla cowboy sandals, Brunello Cuccinelli man slip-ons, the Kit Neale print cap…

8. Who do you think are big influencers at the moment?

Carol Lim & Humberto Leon, Phoebe Philo, Miuccia Prada, Karl Lagerfeld, Nike, Apple.

9. What 5 things can’t you live without?

Love, Happiness, Sunshine, Nature, Creativity

10. What else is new?

Email me and I might just tell you!

Connect with Jaana across social media