{"id":21950,"date":"2020-05-18T10:37:41","date_gmt":"2020-05-18T09:37:41","guid":{"rendered":"https:\/\/www.trendstop.com\/?p=21950"},"modified":"2020-05-18T10:41:31","modified_gmt":"2020-05-18T09:41:31","slug":"post-coronavirus-insights-unprofitable-collections","status":"publish","type":"post","link":"https:\/\/www.trendstop.com\/fi\/blog\/2020\/05\/18\/post-coronavirus-insights-unprofitable-collections\/","title":{"rendered":"Post-Coronavirus Insights: Unprofitable Collections"},"content":{"rendered":"

In a series of live online sessions over the past two months, we have been sharing insights on the post-coronavirus consumer; what market changes we’re expecting, how product demands are evolving before our eyes, and the steps that forward-thinking brands are taking now to survive and thrive in a downturn.<\/p>\n

Here we share one of our most popular consumer insights: The Unprofitable Collection.<\/p>\n

This is based on the premise that around 25% of products in any given range, produce 75% of the profits – a startling figure, but one we’ve seen repeatedly in some 18 years of business. This means that a brand could comfortably do away with 75% of their collection without impacting sales as well as saving time, resources, and money.<\/p>\n

Have a look at our explanation in the short video below, which also includes an overview of where that unprofitable 75% comes from.<\/p>\n

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