DOWNLOAD THE WHITE PAPER
Providing an overview of the impact of changing consumer behaviours and economy-wide changes related to the new normal, this report aims to inspire you to find answers and solutions to critical business questions.
What you will learn:
- New mindsets borne of lockdown; how reduced travel, social interaction and work from home culture will shape consumer habits
- What the emerging hyper-informed consumer will expect from brands, and the consequences of getting it wrong.
- The move towards meaningful purchases and purposeful products, and what this means for product planning and development
- Strategies towards ‘Less but Better’ fashion; how sustainability will become the new normal