Changing 2020s Consumer Mindsets: What fashion designers need to know
2022年2月4日
Trendstop Men’s Milan Fashion Week Overview
2021年7月30日
Embracing positivity and looking to the future underscored the Milan Men’s Fashion Week with collections that channeled a fresh, summer-ready sensibility. Colour was key in creating an air of optimism as designers broadened the menswear palette with zesty pastels, yet pieces never lost sight of the need… Read More
Buying Guide S/S 22: Fashion’s Search for Meaning
2021年7月16日
After months of lockdown, shopping habits have changed. This break in consumer behavior has shed new light on how we consume fashion. Sustainability in “the new normal” is critical as we reach out for slower fashion with more meaning. Theme: Artisanal Nomad Artisanal… Read More
Menswear Resort 2022 Trends
2021年7月9日
The men’s Resort 2022 collections homed in on a world beyond lockdown. Global inspirations, a rediscovery of one’s cultural heritage and collaborations that straddled continents, even when international travel is still difficult, illustrated the world-inclusive perspective that designers are taking. Key themes such as gender-fluidity… Read More
Trend Validation: Eco-colours meet brand storytelling
2021年5月26日
Eco-focused Colour Direction With consumers now seeking eco-friendly shades, our forecasted colours for SS21/22 have evolved into the market as exciting and wearable offerings. The eco-focused colours, translate as elevated basics; adding renewed interest to t-shirts and sweatshirts. Shades work effortlessly as… Read More
Macro Theme FW21/22: Integrated Globalism
2021年5月21日
Though separation may have occurred in the physical world, designers and makers are seeking to reconnect us with our global community through collaborative endeavors and the promotion of a more inclusive culture. Echoing consumer’s renewed sense of community and desire to look beyond their own borders, Integrated… Read More
Vintage Revival: Macro Theme FW21/22
2021年5月14日
Here at Trendstop we identify early mainstream macro themes. A key one for Fall Winter 2022, being Uber Refined Vintage. Vintage revival trends continue to evolve as traditional colour palettes, print ideas and shapes are reinterpreted through a modern lens. As consumers seek comfort in nostalgia… Read More
In With The Old: The Future Of Denim
2021年3月3日
A collective demand for environmentally conscious manufacturing alongside a broader consumer shift towards genderless dressing will determine the use of denim in coming seasons. Our SS22 Deadstock Denim forecast sees a call for brands to creatively repurpose materials otherwise destined for the landfill, remaking discarded denim garments and fabric offcuts… Read More
The Evolution of Colour: Soft Jade
2021年2月3日
The significance of colour in the design process cannot be understated—approximately 88% of people will dismiss a style if the colour isn’t to their liking, according to Kissmetrics. There’s bountiful evidence that colour drives consumer decisions, and should be considered during the earliest stages of design. If you’d like… Read More
Fashion Trend Forecasting: How to Predict Future Fashion
2021年1月18日
Have you ever wondered how brands identify and apply seasonal fashion trends? Or how many brands seem to be selling practically the same trends? In this post, we’ll introduce how we, as a leading trend agency, forecast fashion, and consumer trends. Read on to discover how to start implementing them… Read More
