Last week, I added my signature and support to Rewiring Fashion – a long-overdue manifesto from the creative powerhouses of our industry, facilitated by The Business of Fashion. A call for change, emerging from a… Read More
Ready for the mayhem of Black Friday? Increasingly, forward thinking brands and conscious consumers are not. This has made way for a new trend in which brands are promoting more sustainable, ethical and eco-friendly Black Friday initiatives taking advantage of the publicity of the big day. Read More
Have you heard about Colour Therapy as the latest trend? It’s something we have been discussing in our Future Consumer Mindset presentations. Watch this week’s video to learn more and follow the Trendstop team to a multi-sensory Chroma Yoga experience. Chroma Yoga combines the traditional practice of… Read More
What can we do to alleviate the impact on the environment caused by the fashion industry? Trendstop’s founder Jaana Jätyri speaks about how fashion and creative businesses can be more sustainable by producing less but better products. Watch this week’s video and be inspired! We’d love to hear your thoughts… Read More
Trendstop’s CEO Jaana speaks from her native home of Finland, sharing with us the concept of SISU and the origins behind it. The Scandinavian sense of perseverance has given her determination to build a successful company from the ground up. Have a watch and let us know: what helps you… Read More
We are super excited to announce our new weekly blog videos, taking you behind the scenes and introducing the team at Trendstop. Our very first edition is featuring ‘Hiking is the New Yoga’ and our CEO Jaana exploring the Camelback Mountain hiking trails in Phoenix, AZ. We’d love to… Read More
Last month, Chanel opened the doors of their breathtaking new store, located on PC Hooftstraat. This luxury hub in Amsterdam is also home to fellow houses such as Prada and Dior. As a tribute to the historical architecture, Dutch firm MVRDV rebuilt the entire façade of… Read More
Trendstop has revealed New Utility as its Fashion Trend of the Year for 2016. Fusing fashion with function to create a clean, contemporary approach to utility aesthetics, this inspirational trend direction will influence fashion, beauty, home and lifestyle products and campaigns throughout the 2016 year. New Utility reflects how today’s… Read More
