Now more than ever, brands need to know their campaigns are reaching the right audience. But, how do brands create authentic messaging for their campaigns? By using influencers that speak the language of their consumers. At Trendstop we’re now giving brands the opportunity to connect… Read More
Eco-focused Colour Direction With consumers now seeking eco-friendly shades, our forecasted colours for SS21/22 have evolved into the market as exciting and wearable offerings. The eco-focused colours, translate as elevated basics; adding renewed interest to t-shirts and sweatshirts. Shades work effortlessly as… Read More
Though separation may have occurred in the physical world, designers and makers are seeking to reconnect us with our global community through collaborative endeavors and the promotion of a more inclusive culture. Echoing consumer’s renewed sense of community and desire to look beyond their own borders, Integrated… Read More
Here at Trendstop we identify early mainstream macro themes. A key one for Fall Winter 2022, being Uber Refined Vintage. Vintage revival trends continue to evolve as traditional colour palettes, print ideas and shapes are reinterpreted through a modern lens. As consumers seek comfort in nostalgia… Read More
With consumer mindsets changing, we’re already seeing shifts in fashion and retail. And beyond this, there has been a slowing down of fashion systems and production processes. The new consumer holds a renewed appreciation for the handmade and artisan. With an inherent need to retreat from the mass-produced. Read More
Inspiration comes from the world around us. But fashion is often the first to reflect a change in mindset. And as we slowly emerge from the darkest period of the pandemic to (hopefully) the end in sight – fashion is showing us the light. This can… Read More
Forgoing traditional pastel shades and palettes, the new transeasonal colours come with a new set of intentions. As we look to brighter days ahead, we see colour not only act as a mood-lifter but a signifier of shifts in culture and society. We take a closer… Read More
Are you an influencer looking to connect with the brands you love? Want to get paid to represent our major fashion and lifestyle brand partners? Join Trendstop’s exclusive community of influencers and work with our portfolio of leading brands offering paid collaborations. Create your free profile and start… Read More
Business leaders are watching the initial results from store openings very closely. Once the excitement subsides – if it can even be fully ignited – how will consumers choose to spend their money? There are new key drivers at play for consumers emerging from lockdown. They will be extremely selective… Read More
The Post-Coronavirus Consumer Online Session Tuesday May 19th, 10.00am EST / 3.00pm BST / 4.00pm CET How fashion & lifestyle brands will survive and thrive in the post-coronavirus climate Book your place here As we write this article, we’ve learned that Neiman Marcus… Read More
