A UNIQUE CONSUMER FOCUSED PROCESS
Our trend analysis is focused on what innovators, influencers and early adopters are already buying and wearing, and how that translates down to fast fashion and the mainstream.
Over the past 16 years we’ve become leading experts at identifying how trend concepts translate to commercially viable products, and our methodology doesn’t miss a thing.
TRACKING THE TREND LIFECYCLE
We track the trend lifecycle two years ahead of mainstream – from innovators, influencers and early adopters through to premium and fast fashion retail.
SOCIAL TREND VALIDATION
We include valuable social media validation to show how emerging trends are developing in social media.
TRENDS BY MARKET LEVELS
We categorise trends at multiple market levels to give you clear direction on what is the right trend application and timing for you.