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A UNIQUE CONSUMER FOCUSED PROCESS
Our trend analysis is focused on what innovators, influencers and early adopters are already buying and wearing, and how that translates down to fast fashion and the mainstream.
Over the past 16 years we’ve become leading experts at identifying how trend concepts translate to commercially viable products, and our methodology doesn’t miss a thing.
TRACKING THE TREND LIFECYCLE
We track the trend lifecycle two years ahead of mainstream – from innovators, influencers and early adopters through to premium and fast fashion retail.
SOCIAL TREND VALIDATION
We include valuable social media validation to show how emerging trends are developing in social media.
TRENDS BY MARKET LEVELS
We categorise trends at multiple market levels to give you clear direction on what is the right trend application and timing for you.
PROVEN ACROSS MARKETS
Our methodology is the most consistent in the industry in terms of identifying emerging consumer trends, and you can rely on the insight and foresight we bring to manifest as a major trend 18-24 months later.
Our methodology is proven to identify emerging trend opportunities and future best sellers consistently across markets, from luxury fashion and lifestyle to fast fashion and mainstream volume drivers.
PROVEN TO GROW SALES
There are no guarantees in life, but as a direct result of our consultancy support guidance, we have seen our clients grow previously lacklustre product categories in double digits, and individual products reach top sales rankings within days of being introduced.
We have helped individual product lines grow by 300-500% in sales in a single season as a result of identifying a previously untapped trend opportunity.
Contact us to learn how our approach could help you.