Trend analysis method that works

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150 global trend specialists visit 1,500 stores & events monthly.

150 global trend
specialists visit 1,500
stores & events
monthly.

Our understanding of the consumer helps you deliver the products they want.

LEARN MORE

Our understanding of the consumer helps you deliver the products they want.

LEARN MORE

PREVIEW OUR MEMBERS AREA

We look at 10,000’s trend messages daily.

PREVIEW OUR MEMBERS AREA

30 in-house trend experts curate
the live research, incorporating latest market insights & data findings.

30 in-house trend experts curate the live research, incorporating latest market insights & data findings.

Our understanding of the consumer helps you deliver the products they want.

LEARN MORE

A UNIQUE CONSUMER FOCUSED PROCESS

Our trend analysis is focused on what innovators, influencers and early adopters are already buying and wearing, and how that translates down to fast fashion and the mainstream.

Over the past 16 years we’ve become leading experts at identifying how trend concepts translate to commercially viable products, and our methodology doesn’t miss a thing.

TRACKING THE TREND LIFECYCLE

We track the trend lifecycle two years ahead of mainstream – from innovators, influencers and early adopters through to premium and fast fashion retail.

SOCIAL TREND VALIDATION

We include valuable social media validation to show how emerging trends are developing in social media.

TRENDS BY MARKET LEVELS

We categorise trends at multiple market levels to give you clear direction on what is the right trend application and timing for you.

PROVEN ACROSS MARKETS

Our methodology is the most consistent in the industry in terms of identifying emerging consumer trends, and you can rely on the insight and foresight we bring to manifest as a major trend 18-24 months later.

Our methodology is proven to identify emerging trend opportunities and future best sellers consistently across markets, from luxury fashion and lifestyle to fast fashion and mainstream volume drivers.

PROVEN TO GROW SALES

There are no guarantees in life, but as a direct result of our consultancy support guidance, we have seen our clients grow previously lacklustre product categories in double digits, and individual products reach top sales rankings within days of being introduced.

We have helped individual product lines grow by 300-500% in sales in a single season as a result of identifying a previously untapped trend opportunity.