As Poppy Lissiman is one of the most covetable brands for sunglasses on Instagram, our senior trend experts put together a quick checklist for targeting trend-savvy consumers for sunglasses. If you’d like to discover how you can help elevate your brand and grow sales and engagement in a targeted way,… Read More
After months of lockdown, shopping habits have changed. This break in consumer behavior has shed new light on how we consume fashion. Sustainability in “the new normal” is critical as we reach out for slower fashion with more meaning. Theme: Artisanal Nomad Artisanal… Read More
As fashion processes begin to slow and fast fashion becomes less and less desirable to consumers; the path to more considered design becomes ever clearer. More time spent honing original designs and carefully planning a range will eventually prove more meaningful, more profitable, and less wasteful. Read More
With the closure of physical stores during the pandemic, retail has had to adapt as online platforms became the only option. Creating unique in-store experiences centered around new consumer values is an essential part of the retail scene’s survival strategy. Savvy retailers have invested in their… Read More
Eco-focused Colour Direction With consumers now seeking eco-friendly shades, our forecasted colours for SS21/22 have evolved into the market as exciting and wearable offerings. The eco-focused colours, translate as elevated basics; adding renewed interest to t-shirts and sweatshirts. Shades work effortlessly as… Read More
Here at Trendstop we identify early mainstream macro themes. A key one for Fall Winter 2022, being Uber Refined Vintage. Vintage revival trends continue to evolve as traditional colour palettes, print ideas and shapes are reinterpreted through a modern lens. As consumers seek comfort in nostalgia… Read More
Forgoing traditional pastel shades and palettes, the new transeasonal colours come with a new set of intentions. As we look to brighter days ahead, we see colour not only act as a mood-lifter but a signifier of shifts in culture and society. We take a closer… Read More
A collective demand for environmentally conscious manufacturing alongside a broader consumer shift towards genderless dressing will determine the use of denim in coming seasons. Our SS22 Deadstock Denim forecast sees a call for brands to creatively repurpose materials otherwise destined for the landfill, remaking discarded denim garments and fabric offcuts… Read More
At the close of last year, discussion of sustainability in fashion revolved around the circular economy, sustainable sourcing at scale, and a better integration of sustainable values into brand DNA. As progress was spoken of in terms of decades rather than years, couched in terms of ‘ongoing commitment,’ we were… Read More
