Gaming and digital industries are set to have a notable cultural impact on the fashion industry.

In this inspiring, interactive session we’ll be discovering what these new virtual horizons mean for the luxury fashion and sports sectors. We’ll be presenting the latest fashion and NFT collaborations and looking at how the metaverse and NFTs can translate commercially. Through a series of exciting case studies and latest brand initiatives we’ll explore how you can prepare for this new fashion era.

In this session we’ll explore:

• How leading brands can plan for the virtual metaverse and NFT’s without disconnecting physical products
• How new initiatives are bridging the gap between the real world and the digital realm
• How brands can use virtual assets to tell engaging holistic marketing stories

So you can quickly spark and validate ideas for your own future collections.

The future is digital. Join us for this exciting discovery session.