Changing 2020s Consumer Mindsets: What fashion designers need to know
4 Febbraio 2022
Trendstop Men’s Milan Fashion Week Overview
30 Luglio 2021
Embracing positivity and looking to the future underscored the Milan Men’s Fashion Week with collections that channeled a fresh, summer-ready sensibility. Colour was key in creating an air of optimism as designers broadened the menswear palette with zesty pastels, yet pieces never lost sight of the need… Read More
Buying Guide S/S 22: Fashion’s Search for Meaning
16 Luglio 2021
After months of lockdown, shopping habits have changed. This break in consumer behavior has shed new light on how we consume fashion. Sustainability in “the new normal” is critical as we reach out for slower fashion with more meaning. Theme: Artisanal Nomad Artisanal… Read More
Menswear Resort 2022 Trends
9 Luglio 2021
The men’s Resort 2022 collections homed in on a world beyond lockdown. Global inspirations, a rediscovery of one’s cultural heritage and collaborations that straddled continents, even when international travel is still difficult, illustrated the world-inclusive perspective that designers are taking. Key themes such as gender-fluidity… Read More
Trend Validation: Eco-colours meet brand storytelling
26 Maggio 2021
Eco-focused Colour Direction With consumers now seeking eco-friendly shades, our forecasted colours for SS21/22 have evolved into the market as exciting and wearable offerings. The eco-focused colours, translate as elevated basics; adding renewed interest to t-shirts and sweatshirts. Shades work effortlessly as… Read More
Macro Theme FW21/22: Integrated Globalism
21 Maggio 2021
Though separation may have occurred in the physical world, designers and makers are seeking to reconnect us with our global community through collaborative endeavors and the promotion of a more inclusive culture. Echoing consumer’s renewed sense of community and desire to look beyond their own borders, Integrated… Read More
Vintage Revival: Macro Theme FW21/22
14 Maggio 2021
Here at Trendstop we identify early mainstream macro themes. A key one for Fall Winter 2022, being Uber Refined Vintage. Vintage revival trends continue to evolve as traditional colour palettes, print ideas and shapes are reinterpreted through a modern lens. As consumers seek comfort in nostalgia… Read More
In With The Old: The Future Of Denim
3 Marzo 2021
A collective demand for environmentally conscious manufacturing alongside a broader consumer shift towards genderless dressing will determine the use of denim in coming seasons. Our SS22 Deadstock Denim forecast sees a call for brands to creatively repurpose materials otherwise destined for the landfill, remaking discarded denim garments and fabric offcuts… Read More
The Evolution of Colour: Soft Jade
3 Febbraio 2021
The significance of colour in the design process cannot be understated—approximately 88% of people will dismiss a style if the colour isn’t to their liking, according to Kissmetrics. There’s bountiful evidence that colour drives consumer decisions, and should be considered during the earliest stages of design. If you’d like… Read More
Fashion Trend Forecasting: How to Predict Future Fashion
18 Gennaio 2021
Have you ever wondered how brands identify and apply seasonal fashion trends? Or how many brands seem to be selling practically the same trends? In this post, we’ll introduce how we, as a leading trend agency, forecast fashion, and consumer trends. Read on to discover how to start implementing them… Read More
