After months of lockdown, shopping habits have changed. This break in consumer behavior has shed new light on how we consume fashion. Sustainability in “the new normal” is critical as we reach out for slower fashion with more meaning. Theme: Artisanal Nomad Artisanal… Read More
The men’s Resort 2022 collections homed in on a world beyond lockdown. Global inspirations, a rediscovery of one’s cultural heritage and collaborations that straddled continents, even when international travel is still difficult, illustrated the world-inclusive perspective that designers are taking. Key themes such as gender-fluidity… Read More
As fashion processes begin to slow and fast fashion becomes less and less desirable to consumers; the path to more considered design becomes ever clearer. More time spent honing original designs and carefully planning a range will eventually prove more meaningful, more profitable, and less wasteful. Read More
London Fashion Week Spring Summer 2022 took a unisex approach, showcasing gender-neutral, men’s and womenswear collections, livestreamed via its digital platform. Among the established names presenting their works through video, lookbooks and runway events – the DiscoveryLAB also featured a host of emerging brands and designers. The… Read More
With the closure of physical stores during the pandemic, retail has had to adapt as online platforms became the only option. Creating unique in-store experiences centered around new consumer values is an essential part of the retail scene’s survival strategy. Savvy retailers have invested in their… Read More
Now more than ever, brands need to know their campaigns are reaching the right audience. But, how do brands create authentic messaging for their campaigns? By using influencers that speak the language of their consumers. At Trendstop we’re now giving brands the opportunity to connect… Read More
Eco-focused Colour Direction With consumers now seeking eco-friendly shades, our forecasted colours for SS21/22 have evolved into the market as exciting and wearable offerings. The eco-focused colours, translate as elevated basics; adding renewed interest to t-shirts and sweatshirts. Shades work effortlessly as… Read More
Though separation may have occurred in the physical world, designers and makers are seeking to reconnect us with our global community through collaborative endeavors and the promotion of a more inclusive culture. Echoing consumer’s renewed sense of community and desire to look beyond their own borders, Integrated… Read More
Here at Trendstop we identify early mainstream macro themes. A key one for Fall Winter 2022, being Uber Refined Vintage. Vintage revival trends continue to evolve as traditional colour palettes, print ideas and shapes are reinterpreted through a modern lens. As consumers seek comfort in nostalgia… Read More
