With consumer mindsets changing, we’re already seeing shifts in fashion and retail. And beyond this, there has been a slowing down of fashion systems and production processes. The new consumer holds a renewed appreciation for the handmade and artisan. With an inherent need to retreat from the mass-produced. Read More
Inspiration comes from the world around us. But fashion is often the first to reflect a change in mindset. And as we slowly emerge from the darkest period of the pandemic to (hopefully) the end in sight – fashion is showing us the light. This can… Read More
Forgoing traditional pastel shades and palettes, the new transeasonal colours come with a new set of intentions. As we look to brighter days ahead, we see colour not only act as a mood-lifter but a signifier of shifts in culture and society. We take a closer… Read More
Are you an influencer looking to connect with the brands you love? Want to get paid to represent our major fashion and lifestyle brand partners? Join Trendstop’s exclusive community of influencers and work with our portfolio of leading brands offering paid collaborations. Create your free profile and start… Read More
A collective demand for environmentally conscious manufacturing alongside a broader consumer shift towards genderless dressing will determine the use of denim in coming seasons. Our SS22 Deadstock Denim forecast sees a call for brands to creatively repurpose materials otherwise destined for the landfill, remaking discarded denim garments and fabric offcuts… Read More
The significance of colour in the design process cannot be understated—approximately 88% of people will dismiss a style if the colour isn’t to their liking, according to Kissmetrics. There’s bountiful evidence that colour drives consumer decisions, and should be considered during the earliest stages of design. If you’d like… Read More
Have you ever wondered how brands identify and apply seasonal fashion trends? Or how many brands seem to be selling practically the same trends? In this post, we’ll introduce how we, as a leading trend agency, forecast fashion, and consumer trends. Read on to discover how to start implementing them… Read More
At the close of last year, discussion of sustainability in fashion revolved around the circular economy, sustainable sourcing at scale, and a better integration of sustainable values into brand DNA. As progress was spoken of in terms of decades rather than years, couched in terms of ‘ongoing commitment,’ we were… Read More
Tracking the Colour Timeline from Colour Forecast to Retail At Trendstop, our colour forecasting experts offer seasonal analysis of the essential hues for women, men, home and lifestyle. This includes dedicated reports for Neutrals & Foundation Colours, Fashion Colours and Accents + Active Colours. Each forecast contains Pantone® colour… Read More
