Focus on the why

We bring you the innovation and insights that matter to your consumer

While most agencies report on what is happening, Trendstop focus on why it is happening. We explore why consumers choose specific behaviour patterns and we identify the products consumers are most likely to respond to.

Forward-thinking fashion, sport, footwear, beauty, tech, entertainment, home and lifestyle brands trust our strategic insight because we understand what your audience wants next. We help you intimately understand future trends and show you how to align them with your target audience, leading to more strategic and profitable product decisions.

Watch to discover our methodology below 

We are a friendly boutique trend forecasting agency with a passion for translating future consumer mindsets into authentic engagement and profitability. Our mission is to help shape the future in ways that are better for the people, the planet and profit.

Our mission.
Cutting edge insight

At Trendstop, we help our clients deliver a meaningful and conscious brand experience. Our passionate team inspires forward-thinking brands to deliver fewer but better products, authentic marketing, and memorable experiences. We know our approach gets fast results for our clients. We consider every aspect of what your audience wants and when they want it.

Our methodology

We start by studying trends at 1% or 2% of inception. This is when trends are virtually undetected. By combining data analysis with an expert human perspective, we determine which consumer trends will thrive. From there, we package this information into actionable insights to help you optimize your brand, products, and marketing content.

Curating innovation since 2002


specialists globally

identifying and tracking fashion and lifestyle innovation


key cities

providing daily insights to our London trend HQ


innovator trends

filtered monthly, and validated across trend timeline

About our founder

Founded in 2002 by Jaana Jätyri, a “Leading Fashion Futurist for the Digital Era” according to Harpers Bazaar, Trendstop has expanded from its London headquarters to nearly 150 trend gatherers across 27 cities worldwide.

Born in Finland, Jaana is both a sustainability advocate and global thought leader who got her start making CAD design libraries for top fashion retailers in the UK. When clients began requesting seasonal trend silhouettes, her inspiration for Trendstop was born.

Today, Trendstop is the world’s foremost fashion trend innovation agency, counting some of the world’s most innovative brands as clients and collaborators.

A team of experts by your side

Trendstop’s global team has cross-category expertise in consumer and market trend forecasting, branding, product design, marketing, and digital & physical experience.

Through our holistic approach, we identify the sweet spot between opportunity, innovation & commercial viability.

We love to optimize consumer and market opportunities, and help grow sales in ways that are kinder for the planet and people.

Talk to the team

Helping you create fewer but better products

70% of most fashion business’ sales comes from only 20% of products. That means a lot of time, money, and resources are wasted on items that don’t sell.

*Trendstop Business Insights 2020

At Trendstop, we get you ahead of what your consumer will really think, want, and need tomorrow. And help you apply these trend foresights to your strategy – quickly and effectively.

So you can cut the waste. And innovate only what sells for better profits, happier customers, and a healthier planet.

Talk to us

Watch Trendstop CEO discuss how brands can shift to more sustainable thinking

Empowering you to deliver your best work

“I love being able to talk with you guys about different ways to work, and incorporate different touch points or ways we can improve our process – and how you can help us refine it. It’s really exciting to have that relationship!”

Trend & Colour Manager

VF Corporation

“Very impressed with your team. So professional and knowledgeable.”

Merchandising Director

Landmark Group

“Trendstop are a breath of fresh air. They took the time to really understand our business and work with us to digest trends and build a stronger product offering.”
Global Design Director


Sample our expertise

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Get in touch

We’d love to hear from you! Let us know about your next project, collection, or marketing initiative, and let’s chat further how Trendstop can help.