Grow Sales & Reduce Waste by Applying Early Trends Correctly for Your Consumer

We Help Brands Create Less But Better

Let’s Chat How We Can Help You

Our mission is to transform the fashion industry through innovation and consumer relevance.

Our insights on future consumer values, behaviour and product expectations help brands anticipate best-selling products and engaging communications ahead of time.

Our Story

Trendstop was founded in 2002 by Jaana Jätyri, one of the world’s leading trend experts with a special interest in sustainability.

Driven to help the fashion and lifestyle industries operate in a more considered and less wasteful way, Jaana developed the Trendstop methodology of early trend identification, guiding brands towards the most profitable product opportunities of the future.

Seventeen years later, Trendstop works with some of the biggest and most innovative brands and retailers around the world.

With 148 global trend specialists reporting into our London HQ, Trendstop has become an industry-leading innovation agency.

Less but Better

Accurate trend forecasting is one of the most useful tools towards sustainability – and profitability – in the fashion and lifestyle industries.

Early identification of relevant trends and future consumer behaviour translates to viable products and profit-making ranges as opposed to those topping landfills.

Our passion for a more sustainable future guides our approach to brands, helping them to streamline resources, produce more efficiently and eliminate wasteful practices.

Considering the lifecycle of products and how we communicate it to consumers is the key to safeguarding our industry…

We love our customers

We love brands who want to have a positive impact in the world and excite their customers with less but better products. If that’s you, contact us and let’s chat how we can help you elevate your range and get your message out there!

We are passionate about helping fashion businesses reduce waste and become more sustainable. We want to help transform the industry to create less but better products.

What our customers say

“I find your site an inspirational yet practical tool and the best fit of all the trend services on the market.”


“We have analysts investigating why our department is doing so well, we keep telling them it’s all because of Trendstop.”


“We are thrilled to work with Trendstop, your page have amazing content and its managed in such a simple and easy way.”


“What makes Trendstop different from other consultants is their deep knowledge of trends, and their passion and genuine interest in helping our business.”


“So often you are focused on searching for what everyone’s already talking about. Trendstop brings you the new items you are not yet aware of.”


As featured in

Let’s Speak Further About How We Could Help You