Our founder Jaana Jätyri is passionate about helping fashion businesses grow so that they can reach and impact more people. Jaana is a Scandinavian, a Londoner and a Central St Martins Graduate of the 1990’s, she is an innovator, a disruptor and an outstanding trend forecaster hailed by Harper’s Bazaar as the digital generation Li Edelkoort. Jaana is also passionate about reducing waste in the fashion industry.
Our team is based in London with 150 trend spotters around the world visiting 1,500 stores and events each month. We receive 1,000 images from our researches every day at our London HQ, where our team of 30 in-house trend curators filter, analyse and curate the information, as well as carry out additional desk research and analyse various market reports to get a holistic overview of the most valuable trend opportunities out there.
Access our global trend analysis online to stay ahead of your competition with our early adopter validated forecasts.
Work with our expert team collaboratively to nail your next collection effortlessly.
“What makes Trendstop different from other consultants is their deep knowledge of trends, and their passion and genuine interest in helping our business.”
– Commercial Director Leading Textile Manufacturer
“So often you are focused on searching for what everyone’s already talking about. Trendstop brings you the new items you are not yet aware of.”
– Category Director Global Supermarket
“I adore and am very enlightened by Trendstop. I have been influenced from the first day introduced!”
– Event Manager NYC
“Trendstop are are a breath of fresh air. They really took the time to understand our business and work with us to digest trends and build a stronger product offering.”
– Global Apparel Director Leading Lifestyle Brand
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