We are friendly trend experts passionate about helping brands

We are helping brands

apply future fashion & lifestyle trends holistically

from concept to product to communication

A passionate founder

Our founder Jaana Jätyri is passionate about helping fashion & lifestyle brands be current & relevant so they can reach and impact more people. Jaana is a Scandinavian, a Londoner and a Central St Martins Graduate of the 1990’s, she is an innovator, a disruptor and an outstanding trend forecaster hailed by Harper’s Bazaar as the digital generation Li Edelkoort.

A friendly expert team

Our Trend HQ is in London with 150 trend specialists around the world visiting 1,500 stores and events each month. We receive 1,000’s images from our researches daily, which our 30 in-house trend curators filter and analyse using our methodology. They carry additional desk research and analyse various market reports to get a holistic overview of the most valuable trend opportunities out there.

less but better

As well as help brands be more focused and relevant, we are passionate about helping companies reduce waste in the fashion industry. We want to make the industry more sustainable – while at the same time saving money, time and resources through more effective planning that delivers less but better products. For us it’s a no-brainer: a win-win-win for the customer, your business and the planet.


We love brands who want to have a positive impact in the world and excite their customers with less but better products. If that’s you, contact us and let’s chat how we can help you elevate your range and get your message out there.

What our customers say

“I find your site an inspirational yet practical tool and the best fit of all the trend services on the market.”


“We have analysts investigating why our department is doing so well, we keep telling them it’s all because of Trendstop.”


“We are thrilled to work with Trendstop, your page have amazing content and its managed in such a simple and easy way.”


“What makes Trendstop different from other consultants is their deep knowledge of trends, and their passion and genuine interest in helping our business.”


“So often you are focused on searching for what everyone’s already talking about. Trendstop brings you the new items you are not yet aware of.”


“Trendstop are a breath of fresh air. They really took the time to understand our business and work with us to digest trends and build a stronger product offering. We found a lot of validation for ideas we were already exploring and identified many new opportunities which are easily transferable into our creative direction for the season.”


“We are very impressed with the site and your presentation of it. We were impressed with how much validation you show for the trends and the overall presentation and depth of the trends. You can see how much effort is put into the site.
I was personally very impressed by all of the extras that you have to offer, including all the bespoke work you do with your clients to help them make the most of the site and your resources. I think it is unique to Trendstop and we haven’t seen any other companies offering that service.”


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Reach out to us and let’s chat how we could help you.