We are friendly trend experts passionate about future fashion trends and

dedicated to making your collection a success

A passionate founder

Our founder Jaana Jätyri is passionate about helping fashion businesses grow so that they can reach and impact more people. Jaana is a Scandinavian, a Londoner and a Central St Martins Graduate of the 1990’s, she is an innovator, a disruptor and an outstanding trend forecaster hailed by Harper’s Bazaar as the digital generation Li Edelkoort. Jaana is also passionate about reducing waste in the fashion industry.

A friendly expert team

Our team is based in London with 150 trend spotters around the world visiting 1,500 stores and events each month. We receive 1,000 images from our researches every day at our London HQ, where our team of 30 in-house trend curators filter, analyse and curate the information, as well as carry out additional desk research and analyse various market reports to get a holistic overview of the most valuable trend opportunities out there.

You can work with us in two ways:


Access our global trend analysis online to stay ahead of your competition with our early adopter validated forecasts.


Work with our expert team collaboratively to nail your next collection effortlessly.

We help you make less but better

We also want to help reduce waste in the fashion industry and help make it more sustainable – while at the same time saving money, time and resources through more effective processes that deliver less but better products. For us it’s a no-brainier: a win-win-win for the customer, your business and the planet.

We love our customers

We love brands who want to have a positive impact in the world and excite their customers with less but better products. If that’s you, contact us and let’s chat how we can help you elevate your range and get your message out there.

As featured in
Marie Claire
The New York Times
The Times
The Independent
What our customers say

“What makes Trendstop different from other consultants is their deep knowledge of trends, and their passion and genuine interest in helping our business.”

– Commercial Director
Leading Textile Manufacturer

“So often you are focused on searching for what everyone’s already talking about. Trendstop brings you the new items you are not yet aware of.”

– Category Director
Global Supermarket

“I adore and am very enlightened by Trendstop. I have been influenced from the first day introduced!”

– Event Manager

“Trendstop are are a breath of fresh air. They really took the time to understand our business and work with us to digest trends and build a stronger product offering.”

– Global Apparel Director
Leading Lifestyle Brand

Reach out to us and let’s chat how we could help you.