Hiking is the new Yoga

We are super excited to announce our new weekly blog videos, taking you behind the scenes and introducing the team at Trendstop. Our very first edition is featuring ‘Hiking is the New Yoga’ and our CEO Jaana exploring the Camelback Mountain hiking trails in Phoenix, AZ.

We’d love to hear what you think – leave a comment below!

Hiking in the great outdoors has a scientifically proven anti-inflammatory effect on the body. While yoga balances the mind and body through deep breathing exercises, hiking is becoming increasingly popular due to our need to connect with nature and take a break from our digital lives.

Watch the Video

Forest Bathing

Exposing ourselves to nature allows us to tune into our body’s natural rhythms. Did you know that the Japanese call going into the forest and taking in the forest atmosphere Forest Bathing—or shinrin-yoku? It has been associated with reduced stress, lower blood pressure, and a stronger immune system.

Those who have been on forest hikes know the deep feeling of peace and even spiritual awe you get from entering into the deep forest. This is biologically connected to our core being. Now more and more urban kids are experiencing that maybe for the first time. And once you experience that feeling, it will change you, and you want to experience it again. It’s a great quality experience for those ‘Explorience seekers’ we’ve spoken about in our Future Consumer Mindset sessions.

And that’s the real reason why the outdoors are becoming so popular with consumers.

Sustainable Travel

At this point of an interactive client session we would usually have a big conversation – won’t it ruin the planet if everyone wants to travel to the pristine forests we still have left?

Our CEO Jaana comments: “The reality is that the masses will want to travel anyway. And if we can increase their awareness and make them travel more mindfully then so much the better. If seeing a real forest will inspire city kids to plant more trees where they live and build less shopping centers and parking lots in the future, then letting people go to forests can help change the world for the better.”

By being more mindful and sustainable your brand can be a positive role model.



  • Sue McNeil says:

    Yeah. Get it. Absolutely. Just being out doors in clean air, walking, cycling, climbing, gardening, foraging – plus a bit of yoga – and some pilates for good measure…..all good.

  • Michel Peruch says:

    Hiking, Climbing, Walking or simply jogging in the woods… act like a meditation routine and a mindfulness opportunity. A rare possibility to clear up our mind and bring more awareness about all our senses in one environment. It’s really regenerating… Thanks for this video.

  • Cory Barrett says:

    completely agree and with the comments below. Being outdoors, nature, the warmth and energy from the sun is such a creative driver in todays tecnologically driven world. We all need to press that reset button and not be dictated to by our phones. switch off and explore the world or at the very least the park.

  • Mary Curran says:

    I can’t agree with you more! As a long time hiker and someone that has a yoga practice.
    I agree. I’m only bemoaning all of the traffic and the people. Usually, I like to be in solitude.
    Both are a grounding and spiritual practice for me.
    Thank you for that.

  • Lucrecia Apaolaza says:

    I believe that climbing is a way to get similar benefits as yoga for those who, by prejudice, avoid yoga practices by linking them with religion. In many countries it´s still believed that practicing yoga is for older people.
    That’s why I think climbing without doubt represents an ideal activity for those who feel young and vital.
    Anyway, it seems to me that its massiveness will be determined by the geography of the cities.
    In Argentina, those who live in the city of Buenos Aires for example, have to travel many kilometers to find an ideal place to climb.

    I believe few things give us the peace that being in contact with nature generates.
    And without doubt, achieving a goal fills us with satisfaction, therefore the combination is almost perfect!

  • D Holland says:

    Beautiful timeless metaphor and a great perspective to deliver your idea. Well done!

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