The London Fashion Week Men’s Designer Showrooms, located at Store Studios, 180 The Strand, are an essential element of the London Fashion Week Men’s events. Playing host to a carefully curated selection of menswear brands, the showrooms provide a mix of both established labels and emerging names-to-watch.

Image: London Fashion Week Men’s Showrooms.

The Spring Summer 2019 edition saw a strong focus on sustainability with the theme running through several collections. K Swiss collaborated with British menswear designer Matthew Miller to create a new line entitled Redux, an innovative collection produced entirely from 100% recycled old band merchandise previously destined for landfill. The collection features sportswear apparel and footwear created in a fully sustainable way.

Image: K-Swiss x Joyrich Spring Summer 2019.

In the DiscoveryLAB show space, brands such as Ka Way Key, Danshan and Something To Hate On displaying their Spring Summer 2019 offerings to a host of fashion industry influencers and innovators. Alongside the show space there was also a series of drawing sessions being held by James Davidson and Simon Gray called ‘SketchSesh’ which fused both art and fashion together as one. Throughout London Fashion Week, artists presented archive pieces as well as their own responses to represent ICEBERG’s debut collection. Creativity also came through a collaborative project with sportswear brand FILA and four selected menswear designers who each created their own customised pair of FILA sneakers.

Image: FILA x BFO Education Foundation Collaboration Spring Summer 2019.

Discover Trendstop’s selection of some of the key trends that are emerging for the Spring Summer 2019 season.

90’s Sportswear Revival

Continuing the 90’s revival with the reintroduction of classic sportswear brands such as K-Swiss and FILA offering fresh versions of iconic styles, updated with customised elements and playful brand logo placements.

Images: Long Live Southbank, FILA x BFO Education Foundation Collaboration, K-Swiss x Joyrich, all Spring Summer 2019.

Artist in Residence

Apparel and footwear gets artistic this season with literal artist inspired customisation. Vibrant paint strokes and placement spray paint motifs add to this creative feel emerging from the collections.

Images: Ryan Hawaii, FILA x BFO Education Foundation Collaboration, SketchSesh x ICEBERG, all Spring Summer 2019.

The Power of Protest

Using your outfit to speak your mind, protest inspired pieces make bold statements, raising awareness of both global and local issues. Brands such as Ryan Hawaii and The Incorporated use thought provoking and striking protest slogans across their apparel and accessories for the Spring Summer season, whilst local issues are tapped into with the Love Live Southbank movement, which is an initiative to save the iconic London skate park that is at risk of development.

Images: Ryan Hawaii, The Incorporated, Long Live Southbank, all Spring Summer 2019.

The Summer Bowling Shirt

These retro influenced bowling shirts are perfect for the summer season. The boxy silhouette is elevated with bold placement stripes and a hazy seasonal palette. This is a validation from our Shirts Key Items for Spring Summer 2019.

Images: Tourne de Transmission, Leon Bara, King and Tuckfield, all Spring Summer 2019.

Urban Utility

Bringing a sense of utility into the everyday, these practical apparel and accessory pieces are created for the modern urbanite with features such as utilitarian plastic buckles and excessive placement pockets for storage of daily essentials.

Images: Tourne de Transmission, The Incorporated, A Cold Wall, all Spring Summer 2019.