Trendstop brings blog readers a first look at the key catwalk stories inspiring womenswear print direction for Spring Summer 2020.
The Trendstop team give blog readers an exclusive look at three essential print themes straight from the international runway events. Informing womenswear print and graphics into SS20 and beyond, core print ideas are refined and elevated with high-culture references and sophisticated executions of nature concepts. Our curated catwalk trends, print and graphics reports and dedicated image galleries evaluate each trend’s commercial value and longevity, giving you the best possible basis for your decision making.
This week Trendstop present three SS20 trends essential for the womenswear apparel and accessories markets. The natural world inspires marine themes and a contemporary reworking of classic tropical looks in The Awesome Ocean and The Reimagined Tropical Print. Cultural Conversationals adopts a high-brow approach with historical motifs elevating designs.
The Reimagined Tropical Print
The summer staple tropical print is reimagined for the new season with highly stylized motifs and artistically applied flora and foliage. Simplified leaves and jungle creatures stand out against colour-blocked grounds while bright colour combinations amplify their almost cartoonish quality. Broad brush strokes turn garments into a canvas for lush tropical blooms.
Images courtesy of Trendstop, left to right: Valentino, Missoni, Marni, all Spring Summer 2020.
The Awesome Ocean
Tapping into the ongoing conversations around industry and sustainability and the environment, designers celebrated the awesome power and beauty of the world’s oceans via bold, abstracted all-over prints in vivid sea blue tones. Painterly rendered photo prints of stormy seas, stylised wave illustrations and random cross-hatched effects reminiscent of rolling surf bring a cooling sensibility to both casual and dress categories.
Images courtesy of Trendstop, left to right: Acne Studios, Halpern, Off-White, all Spring Summer 2020.
Conversational prints look to art and culture for inspiration with references from Greek and Roman history and art movement illustrations. Two-tone line drawings put a contemporary twist on classical themes, emboldening ancient motifs with an animated quality. Randomised placements and all-over effects highlight artistic endeavors.
Images courtesy of Trendstop, left to right: Salvatore Ferragamo, Alexander McQueen, Baum und Pferdgarten, all Spring Summer 2020.