Tracking the Colour Timeline from Colour Forecast to Retail
At Trendstop, our colour forecasting experts offer seasonal analysis of the essential hues for women, men, home and lifestyle. This includes dedicated reports for Neutrals & Foundation Colours, Fashion Colours and Accents + Active Colours.
Each forecast contains Pantone® colour references, including Pantone® Fashion, Home + Interiors for paper and cotton, and CMYK Coated Paper for non-textile products.
And so now, as we move into the Fall/Winter 2020-21 retail season, we can see how those essential shades are manifesting among key retailers like Zara, H&M, Topshop and ASOS.
This post will focus on the colour forecasts of these essential shades, including:
Fall/Winter 2020-21 Color Forecast Sage Grey
Published in March 2019
As the sustainable and slow fashion movements become an increasingly important consumer consideration, eco-inspired tones help us reconnect with the natural environment. Subtle grey tints applied to sage greens offer a more sophisticated interpretation of nature-based tones.
As the sustainable and slow fashion movements become an increasingly important consumer consideration, eco-inspired tones help us reconnect with the natural environment. Subtle grey tints applied to sage greens offer a more sophisticated interpretation of nature-based tones.
Pantone® Fashion + Home 15-4003 TCX Storm Grey
Sage Grey in Fall 2020 Retail
Published September 2020
Here we see Zara, H&M and Topshop interpreting Sage Grey for the Fall/Winter season. Sage tones introduce spring-like shade to the autumnal palette, with a hint of grey to maintain a a wintry feel.
An elevation of standard greens, Sage Grey adds sophistication to casual apparel such as sweats, jersey tops and relaxed cords.
A Key Shade at Trend Aware Retailers
Fall/Winter 2020-21 Color Forecast Ash Coral
Published in March 2019
The Fall/Winter palette breaks down seasonal barriers as coral hues bring a touch of warmth to winter. The orange-pink tones of Ash Coral offer a fashion-forward alternative to classic earthy neutrals, all while retaining their connection to nature.
Pantone® Fashion + Home 16-1431 TCX Canyon Clay
Ash Coral in Fall 2020 Retail
Published September 2020
As consumers take a more fluid approach to their apparel, retailers are broadening their Fall/Winter colour offerings.
Ash Coral works across a diverse range of product categories, from transeasonal dresses and blouses at H&M and Zara, to fleece jackets at ASOS. Applying Ash Coral to outerwear introduces more fashion-forward options and increases variety.
A Key Shade at Trend Aware Retailers
Fall/Winter 2020-21 Color Forecast Vanilla Cream
Published in March 2019
Lighter shades are becoming increasingly important for autumn as the emphasis on versatility and multi-functionality increases.
This is where the rich yellow-tinted tones of Vanilla Cream come in. They offer a muted and more comforting alternative to classic winter whites.
Pantone® Fashion + Home 12-0713 TCX Almond Oil
Vanilla Cream in Fall 2020 Retail
Published September 2020
Retailers ASOS, Zara and Topshop have introduced Vanilla Cream into their Fall/Winter collections. The shade infuses a more premium look into jersey sports-inspired basics, elevating staples with a more directional aesthetic.
Often found in footwear and accessories, Vanilla Cream enhances the quality of leather handles and feminises styles like the chunky outdoor boot.
A Key Shade at Trend Aware Retailers
About Trendstop’s Colour Forecasts
Trendstop is a leading trend innovation agency for fashion and lifestyle brands, specialising in innovator and early adopter trends and future consumer insights. Our latest full Colour Forecast is Fall/Winter 2021-22 – but you can also find early shades for Spring-Summer 2022 live on the site. Every shade features its own Pantone® colour reference, and we also provide carefully-curated capsule colour palettes with each of our seasonal themes.
About Pantone Fashion Colours
Pantone® is the world-renowned authority on colour, specialising in accurate colour predictions across a variety of industries.
Known worldwide as the standard language of colour communication, we work with designers, manufacturers, retailers and customers through the Pantone® matching system.
So if you work in design, buying or merchandising, and you missed these colours from your Fall/Winter 2020-21 collection, please contact us for details. We have equally accurate colour forecasts looking out 12, 18 and even 24 months ahead.
Request further information and plan your future colour palettes with confidence.
