With the closure of physical stores during the pandemic, retail has had to adapt as online platforms became the only option.
Creating unique in-store experiences centered around new consumer values is an essential part of the retail scene’s survival strategy.
Savvy retailers have invested in their offerings to emerge with radical reinventions. From store revamps to aligning sustainability as their core value – surviving in the new retail landscape requires some reinvention.
Circular reinvestment: The future of retail
Retailers are upping the experiential ante, investing in ‘circular reinvestment’ – with interactive trade-in and restoration services.
Reflecting the growth of the second-hand market and the consumer mindset around sustainability, rental and resale services have sprung up across the retail sector.
From high-end department stores like Selfridges to sports and outdoor clothing specialists like Patagonia – retailers have begun integrating these concepts into their store experience.
They offer the chance to trade in good condition garments in store, with the belief that trading in offers the next owner a more affordable opportunity to squeeze every last ounce of life out of the product. It’s a win for your wardrobe and the planet.
Our Recycle, Reinvent, Reuse SS22 macro theme, homed in on this shift towards DIY crafting, utilising recycled materials and deadstock.
With this ‘make do and mend’ mentality, discover our full Retail Innovations Report. Explore the latest integrations from both major and independent retailers.
