As Poppy Lissiman is one of the most covetable brands for sunglasses on Instagram, our senior trend experts put together a quick checklist for targeting trend-savvy consumers for sunglasses.
If you’d like to discover how you can help elevate your brand and grow sales and engagement in a targeted way, book a complimentary discovery session.
Marketing strategies for sunglasses targeting Gen Z and Millennials may differ due to their unique preferences and behaviors:
1. Social Media Platforms:
- Gen Z: Focus on platforms like TikTok, Instagram, and Snapchat for short, engaging video content and influencer collaborations.
- Millennials: Utilize Facebook and Instagram for visual ads, as well as YouTube for in-depth product reviews and tutorials.
2. Sustainability:
- Gen Z: Emphasize eco-friendly materials and manufacturing processes to align with their environmental concerns.
- Millennials: Highlight sustainability efforts but also emphasize quality and style.
3. Brand Values:
- Gen Z: Showcase a brand’s commitment to social causes and inclusivity.
- Millennials: Highlight the brand’s heritage and authenticity.
4. Influencer Marketing:
- Gen Z: Partner with micro-influencers who have niche followings and appear relatable.
- Millennials: Collaborate with established influencers or celebrities to create trust and brand recognition.
5. User-Generated Content:
- Gen Z: Encourage user-generated content, such as challenges or hashtags, to engage this generation.
- Millennials: Encourage reviews and testimonials on websites and social media.
6. Product Customization:
- Gen Z: Offer customization options to cater to their desire for individuality.
- Millennials: Focus on providing a variety of styles to suit different preferences.
7. Price Points:
- Gen Z: Offer budget-friendly options and promotions to appeal to cost-conscious consumers.
- Millennials: Can target mid-range to premium price points for those willing to invest in quality.
8. AR Try-On:
- Gen Z: Implement augmented reality try-on experiences for online shopping.
- Millennials: Provide detailed sizing information and virtual styling tips.
9. Mobile Shopping:
Both generations prefer mobile-friendly websites and apps for seamless shopping experiences.
10. Storytelling:
- Gen Z: Craft stories that resonate with their values and aspirations.
- Millennials: Highlight the journey and evolution of the brand over the years.
Schedule a Trendstop Discovery Session to learn how to target the right products and communications for your specific market and target audience to grow sales and engagement.
