Gaming and digital industries are set to have a notable cultural impact on the fashion industry.

In this session we explore how brands can bridge the gap between physical and digital. We investigate how the metaverse, NFT’s and digital design are set to impact physical products and marketing.

In this session we’ll explore:

• How leading brands can plan for the virtual metaverse and NFT’s without disconnecting physical products
• How to develop sustainability thinking within digital, we explore the challenges and possible solutions
• How tech can be leveraged to improve the sustainability of physical products – from blockchain to digital sampling and 3D printing
• How brands can use virtual assets to tell engaging holistic marketing stories

So you can quickly spark and validate ideas for your own future collections.

The future is digital. Join us for this exciting discovery session.