Last week, I added my signature and support to Rewiring Fashion – a long-overdue manifesto from the creative powerhouses of our industry, facilitated by The Business of Fashion. A call…
Consumer Trends
The Alternative Black Friday
Ready for the mayhem of Black Friday? Increasingly, forward thinking brands and conscious consumers are not. This has made way for a new trend in which brands are promoting more sustainable, ethical…
Chroma Yoga
Have you heard about Colour Therapy as the latest trend? It’s something we have been discussing in our Future Consumer Mindset presentations. Watch this week’s video to learn more and follow the…
Less but Better
What can we do to alleviate the impact on the environment caused by the fashion industry? Trendstop’s founder Jaana Jätyri speaks about how fashion and creative businesses can be more sustainable by…
Have you heard of Sisu?
Trendstop’s CEO Jaana speaks from her native home of Finland, sharing with us the concept of SISU and the origins behind it. The Scandinavian sense of perseverance has given her determination to…
Hiking is the new Yoga
We are super excited to announce our new weekly blog videos, taking you behind the scenes and introducing the team at Trendstop. Our very first edition is featuring ‘Hiking is the New…
A Look at Chanel’s new Glass-Fronted Flagship in Amsterdam
Last month, Chanel opened the doors of their breathtaking new store, located on PC Hooftstraat. This luxury hub in Amsterdam is also home to fellow houses such as Prada and Dior. As…
Trendstop Fashion Trend of the Year 2016 – New Utility
Trendstop has revealed New Utility as its Fashion Trend of the Year for 2016. Fusing fashion with function to create a clean, contemporary approach to utility aesthetics, this inspirational trend direction will…